Embracing creativity in UX: Insights from 'The Creative Act'
The Creative Act felt like sitting down with a mentor who gets the highs and lows of being creative. As a UX designer, I’m always balancing the need to meet user needs with the desire to push boundaries. Rubin’s ideas gave me a fresh perspective on how to approach challenges and embrace the unknown, his emphasis on trusting the process and staying curious hit home for me. It reminded me that creativity isn’t about having all the answers but about asking the right questions and staying open to possibilities. Paying Attention to the World Rubin says creativity starts with noticing the world around you. For UX designers, this feels like user research, tools like empathy maps and user journeys help us "listen" to what users need, Rubin’s advice to be still and observe without judgment is a reminder to really pay attention to users and their challenges. He also says, “The work doesn’t come from you but through you.” That’s a good way to think about design—it’s not about forcin...